Good Morning.
We have had a lot of fun finalizing our Christmas
product line. Looking at different ideas, doing trials where we measure costs,
time, and market value. It has led to numerous conversations about fabrics, aesthetics,
usability, and durability over many cups of tea. We have had some chances to
show prototypes to a variety of people and groups, making notes on reactions
and listening to the feedback we received.
A couple of points seemed be universal. One
was that hand embroidery and the skill it entails still holds value to
consumers. Often thought of as a lost art in the face of machine embroidery,
time and time again, people noticed those hand made details and commented favorably, often with warm stories of mothers and grandmothers who practiced
the art.
Another point was that products must have a
function and be durable. It was important that products be useful, not just
displayed. People wanted products that replaced the mass-produced ubiquitous
items around the home. Not unlike the 100-mile diet, people want to connect
with the artisans that make the products in their home. Price was not as
important as authenticity, durability, and uniqueness.
To launch our Christmas product line we
have chosen a lined wine tote, bread bags, and gift bags. Individualized by myself,
using hand-stitched embroidery and embellishments that bring out the warmth of
the jewel-toned fabrics. Reusable and of a quality that they may indeed be called
heirlooms that people will regift year after year.
Over the next couple of weeks, we will be
featuring each of these products individually so you can see for yourself. For
those who cannot attend our craft shows, send me a private message and we can
arrange to have your order shipped in time for Christmas gift giving.
Do not forget to subscribe to this Blog to
ensure you see our latest products and keep up with us at the craft fairs. You
can “like” us on our Facebook page ~ that works too. Until next time be safe,
be happy.
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